It seems like a regular term which is used in everyday life. But, it is much vast than the way everyone uses it. When one says the word ‘marketing’, the image one can see forming in his/her head is of a place with a lot of shops and a lot of people involved in the process of either buying or selling multiple articles. This is nothing wrong that captures one’s mind as this is the practical output of marketing that one has always seen.
The difference in the meaning of the term arises when it is used in the internal working of an organisation or a company, which gives rise to a technical definition. Marketing, according to me, refers to the entire activity, which is performed to make the products/services known to the clearly defined audience. It also involves the technique that is used at the time of presenting the products/services to the consumers to build a desire and need of the products/services.
Now, when we talk of expanding the horizon of reach of our product, i.e., creating needs of our product, we need to have an estimate or statistical data about the current reach and demand of our, as well as, our competitor’s product, and observe the reason behind our numbers and theirs. Thereafter, we need to set goals to get ahead of our current position which can be evident by setting numerical targets and using them as a measure of the company’s rise or fall.
Marketing is dynamic:
It needs to pace up with the recent trends and the technological developments in order to be fruitful. A person working in the marketing department of an organisation cannot succeed being aloof of the likes/dislikes and a little extra knowledge of the common factors of the target consumer. Speaking of the term ‘target-audience’, it refers to group of consumers that the company highlights while making of its product. The company relies on these consumers from the crowd to take a stand for their product and represent them and let them stand in the economy.
Benefits of digital marketing
Digital Marketing gives a lot of advantages that traditional marketing doesn’t have; it includes:
- Being able to reach a large geographical area
- Is cost-efficient
- Allows easier personalization
- Gives quantifiable results
- Allows a comprehensive and interactive connection with the customer while also allowing it to be easy and hassle-free.
Digital Marketing should be one of the major marketing strategies of any business. It allows the company to contact the customers personally while also providing personalized content and ads, thus attracting more and more prospective buyers. It is a great way to extend a company’s reach and realize its full growth potential.
Marketing, as a whole, is a vast topic which cannot be explained entirely in words .This is just a gist of the topic.